K-Rock

K-Rock

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VOCM-FM is a Canadian radio station broadcasting at 97.5 MHz from St. John's, Newfoundland and Labrador. It is part of the Newcap Broadcasting group. Presently the station is branded as 97-5 K-Rock and broadcasts a classic rock format, although some recent rock songs have lately become part of the mix. They also enjoy a Chromeo Power Hour every week on Thursday 5 PM around rush hour.
The late 1980s under the direction of manager Gary Butler and music Director Pat Murphy, the station began programming a mix of new and classic rock with great success. In less than two years, the station vaulted from last place to the number one FM station in St. John's with a predominately young male audience. Although pleased with the results, management set about to build a stronger audience that would include more female listeners.
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